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Custom apps and business tools — built with AI, designed for you.

I design and build web applications, internal tools, and AI-assisted platforms for businesses that need something purpose-built. Fast delivery. Personal collaboration. No agency overhead.

Hi, I'm Paul. I'm an independent developer based in Australia. I work directly with clients to turn complex business problems into clean, working software — using AI to move faster and keep costs down.

What I build

I build custom software for businesses that need more than an off-the-shelf tool can offer. Whether it's a focused internal tool or a more ambitious platform, I design and develop applications that fit the way you actually work.

Custom web applications

Internal business tools

AI-assisted workflows

Decision-support platforms

Data capture & assessment systems

Dashboards, portals & operational tools

Every build is tailored. No templates, no generic SaaS workarounds — just software designed around your needs.

How I Work

I use AI as a core part of how I build — not as a gimmick, but as a genuine accelerator. It helps me move faster through development, iterate more quickly, and deliver polished results at a fraction of the cost of traditional agency builds.

But AI doesn't replace the thinking. Every project still involves careful product design, real engineering decisions, hands-on implementation, and close attention to how things actually feel to use. I bring the strategy, architecture, and quality control. AI helps me get there faster.

Faster builds
Projects that might take months through a traditional agency can often be delivered in weeks.

Lower cost
AI-assisted development significantly reduces the hours required, and those savings are passed on to you.

Personal collaboration
You work with me directly — not a manager, not a rotating team. One person who understands the full picture.

Iterative and responsive
I build in working increments, so you can see progress early and shape the product as it comes together.

Projects

Here are three recent builds that show the range of what I do — from targeted business tools to more advanced custom platforms.

AutoLender
Real-time lender policy assessment for auto and asset finance

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AutoLender is a custom web application built for an Australian auto and asset finance brokerage. It replaces manual lender policy lookups with an automated, AI-enhanced assessment experience. Borrowers submit their details through a guided form, and the system evaluates those details against every loaded lender policy simultaneously — checking eligibility, calculating indicative rates, and producing a clear, customer-facing result that explains where the applicant stands and what their options look like.

Built with: React · TypeScript · Python · FastAPI · Google Cloud · Firebase · Vertex AI

Grant Assistant
Intelligent grant discovery, assessment, and application support

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Grant Assistant is a custom web application that transforms how organisations find, evaluate, and apply for grant funding. Instead of fragmented searching and blank-page writing, the platform brings together structured organisation profiles, automated opportunity discovery, alignment scoring, and AI-assisted application drafting — all in one integrated workflow.

Built with: React · TypeScript · Python · FastAPI · Google Cloud · Firebase · Firestore · Vertex AI

Thought Wave
A coordination intelligence platform for collective thinking at scale

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Thought Wave is a platform designed to help groups think and coordinate together at any scale. It represents roughly two years of continuous development toward a fundamentally new kind of technology — one that maps human experience into structured signals capable of supporting alignment, decision-making, and collective intelligence across large groups.

Built with: React · TypeScript · Rust · SPARQL · Google Cloud· Firebase · Vertex AI

More Than These Three

These projects show a range — from a focused business tool built in weeks, to an intelligent workflow platform, to a deep original product built over two years. But they all draw from the same underlying capability: designing and building custom software that combines structured logic, practical engineering, and AI-assisted intelligence into tools that actually work.


If you need a custom business application, an internal tool, a decision-support platform, a data capture system, or something more ambitious — there's a good chance I can build it.

About Me

I've spent more than twenty years working across digital technology, data systems, and applied intelligence — from building one of Australia's first large-scale SEO companies in the mid-2000s, to developing deep systems-level approaches to complex data environments over more than a decade of applied work.


Along the way, I've built tools that operated across some of the most information-dense environments on the internet, helped to develop an early warning system for COVID-19 that was presented to the Australian Prime Minister, and spent years exploring how AI can be used not just to automate tasks but to genuinely augment how people think and work.


Today, I design and build custom web applications and AI-assisted business tools. My work draws on a long background in practical systems thinking, product design, and hands-on engineering. I use AI extensively in how I build — not as a novelty, but as a core part of delivering better software, faster, and at lower cost.


If you have a business problem that needs a purpose-built solution, I'd like to hear about it.

Let's build something

If you're thinking about a custom app, an internal tool, a workflow platform, or an AI-assisted product — I'd like to hear about it. Tell me a bit about what you're working on and I'll get back to you.

Paul Forest · Custom App Development · Based in Australia
 

LinkedIn · Email · Thought Wave
 

© 2026 Paul Forest. All rights reserved.

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